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from ideas to tactics
public relations plan and event collateral
Louisiana Northshore Quilt Trail Association For our mini-campaign project, my group put together a public relations planbook for our client, the Louisiana Northshore Quilt Trail Association. The book includes background research, situation analysis, the public relations plan and evaluations. I designed and co-edited the book.
As one of our tactics, we implemented a digital scavenger hunt event along our client's main quilt trail, incorporating SCVNGR, a geolocation mobile app. I created the flier and SCVNGR instruction handout for the event, both of which feature pictures of some quilt blocks on the trail. |
Public relations campaign: Louisiana Northshore Quilt Trail Association
by Prism Communications
Planbook
Campaign presentation |
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