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get creative with duct tape
event planning
Duck Brand College Duck Tape PRSSA Challenge For the national Duck Brand College Duck Tape PRSSA Challenge, our team was to host a tailgate promoting Duck Brand's College Duck Tape line. We built a campaign around the event, which included a fashion design competition, Facebook and Twitter pages as well as media outreach. We found different ways to incorporate the LSU Duck Tape throughout the process.
Our campaign took second place nationally in the competition. |
planning the campaign
LSU Duck Tape Tailgate PR Plan | |
File Size: | 154 kb |
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engaging and building buzz
Leading to the tailgate, we partnered with student designers and created a fashion design competition using only LSU Duck Tape. Students can vote for their favorite design on Facebook or in person at our table sits. The winning design was revealed at the tailgate.
the tailgate
At the tailgate, we provided materials and instruction so guests could make signs and crafts with the LSU Duck Tape. We also held a raffle and partnered up with a cafe nearby to set up a crepes station next to our tailgate.
See more photos on our Facebook page.