connect and engage
Facebook strategy and content
LSU Homecoming 2011 Serving as Marketing Chair for LSU Homecoming 2011, I planned the overall content strategy for the LSU Homecoming Facebook page. Varied content, ranging from photos to poll questions and blog posts, and consistent updates engaged fans and built awareness for Homecoming Week. As a result, new Likes and interaction on the page grew and gained momentum weekly. I also contributed blog content and some designs. |
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Facebook content
results
One month before Homecoming Week
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Two weeks before Homecoming Week
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