reaching different audiences
blog design and writing, email marketing
The EDSA Group The EDSA Group is a Baton Rouge-based financial education company that provides services to universities, employee benefits departments and financial advisers. As a public relations and marketing intern, I wrote a variety of content for different outlets, including the company's financial literacy blog (Money Tools For Life) and monthly emails to targeted audiences. I also redesigned the blog for a more attractive look and easier navigation. Below are some samples of my works. |
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blog
Although following the same theme of financial literacy tips, blog topics vary weekly to appeal to different audiences, including identified targeted audiences such as students, soon-to-be retirees and families, among others.
email campaign
Monthly email campaigns include separate messages tailored to different target audiences.